Our Interactive Voice Response systems evolved from an age when marketers would "robo-dial" prospects in bulk and offer options via key-press actions, typically to connect the recipient with a sales agent. The owner of the sales floor to which the connected agent belonged would benefit from the astronomically higher connection rate and phone time per workday ratio over traditional one-to-one dialing, while the rest of the world lost out on productivity, tranquility, and even the ability to be available by phone to friends and family.
These practices, known to some as "Press 1" campaigns, are still in use today. Along with "predictive dialing", mass, non-transactional email campaigns, and bulk text campaigns, they are not built, housed or supported on our platform; however, this is not the only application for IVR.
Interactive Voice Response systems can be incorporated into any business system as a way of alerting users or clients to a specific, particular event to which they've consented to the contact. For example, if you have, in your array of milestones, a particular status that requires a client response before further milestones can be reached, you may configure that milestone to trigger a press 1, text, or email template to the client. You may also configure a status to trigger an alert not the moment it is reached, but upon a record reaching that status and growing stagnant for x days, weeks, months, etc..